I recently read a Mills & Boon Historical novel, called "Unlacing Lady Thea", where the story has both male and female protagonists, and which is told from alternating points of view.
If I ever get published, I'll probably be in that category, too
Why shouldn't blokes have romantic experiences? We're not all football, booze and a choice of bawdy attitude or utter shyness! Not even those of us who work in IT.
And why worry about following a formula in any case? Isn't fiction supposed to be imaginative and thought-provoking?